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How
does the Society adapt to changing external
influences such as increasing competition,
environmental pressures, governmental
regulations, technical information from
electronic media, combined with decreasing
volunteer availability and participation
in SPE activities?
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How
do we better align SPE programs and services
with the needs of members and other customers?
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How
do we effectively market SPE products
and services to members and other customers?
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How
do we adapt the organizational structures,
processes and procedures to enable SPE
to respond effectively to the needs of
its members and other customers?
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How
do we continually respond to a polymer
and plastics industry that is getting
increasingly more diverse?
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How
does SPE become the preferred forum for
emerging technologies?
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How
do we insure the financial and other
resources necessary to meet the Society's
needs are available?
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How
do we attract members from an increasingly
diverse marketplace?
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- Design
volunteer assignments and developmental
postions for leadership which broaden communications
but li limit time requirements. (1, 4,
8)
- Monitor
competition, government regulations and
environmental concerns and modify programs
and services of SPE to address. (1, 4,
5, 7)
- Develop
the web site to be the preferred home page
for industry information and the sales
interface for products and services. (1,
3)
- Focus
products and marketing on all aspects of
the industry; collect market data for all
sponsored products. (2, 3, 4)
- Price
products in line with the commercial competitive
products, using profits to develop next
generation products, shifting the revenue
source toward products and service to relieve
pressure on membership dues. (2, 3, 7)
- Market
SPE as "The Society for Plastics Professionals" (3)
- Streamline
governance to maximize value. Optimize
the size of Council and the Committee structure.
Broaden committee membership and expand
meetings schedules beyond Council. (4)
- Regionalize
governance, products and marketing. (5)
- Develop
and implement a branding and positioning
policy for the distribution of SPE products.
(5)
- Position
SPE as preferred forum for disclosing new
technologies. (6)
- Leverage
conference information into new seminars
and publications. (6)
- Identify
better ways to find and propagate new technologies.
(6)
- Build
retained earnings to equal six month's
of operating expenses. (7)
- Achieve
membership recruitment via the value of
products, services and volunteer opportunities
to one's personal and business growth.
(8)
- Facilitate
professional interactions of members. (8)
- Improve
recruiting techniques for next generation
members (1, 8)
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Number
of new and continuing volunteers actively
participating in Society-wide activities.
(A, P)
Number
of products and services updated in three
years. (B)
Number
of hits on the web site resulting in sales
or membership. (C)
Number
of members versus global employment in plastics.
(B)
Number
of products targeted to the diverse training
requirements of the industry from operations
through management, including sales and functional
activities. (B)
Number
of customers (including members) characterized
for interests (D, F)
Number
of new seminars and publications based on
conferences. (D, K, L)
Change
in profile and interests and demographics
of members and other customers. (H, I, O)
Percentage
of total revenues from sales of products
and services. (E)
Budget
for new products and services. (E)
Retained
earnings. (M)
Number
of participants in committee related activities
versus person-days spent in governance. (G,
A)
Number
of new members and why they joined. (N, P,
I)
Conference
attendance. (A, B, D, F, J, L)
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