An overview of the critical elements needed to implement a successful corporate growth initiative. These factors are the same for initiatives based on organic growth, alliances or joint venturing or on merger and acquisition activity. The first part of the course will focus on the importance of the strategic context as the framework for driving the growth initiative. We will then examine the tactical considerations used to manage commercial development projects. Finally, the pros and cons of several organizational structures and related "soft" factors in influencing success will be discussed.