The development of methodologies for the synthesis of controlled architecture materials (CAMs) has been an area of intense research over the past decade. However, despite the incredible activity in this area, few commercial applications for materials having a controlled molecular architecture have materialized to date. This presentation will overview: 1) Methodologies for controlling polymer architecture, 2) Commercial applications to date, and 3) Current activity at 3M/Dyneon to more broadly offer CAMs for interfacial modifier applications.