The sustainability movement offers an unprecedented opportunity for the plastics industry to create new jobs, reduce their impact on greenhouse gases and improve profits, if approached with creative and forward thinking. This seminar presents a strategic framework for sustainable production, recovery and re-use of plastics by drawing on the principles which nature uses to conserve energy and matter, particularly over time. ~Nature preserves time value of matter. ~Nature evolved simple species before complex species ~Nature’s design of lifetime of species is fit for purpose. ~Nature transfers information together with matter from one life to next by embedding the information in the DNA of a species. Our framework for ecological and economic value creation is based on three key variables in nature’s supply chain: time, energy and information.