Much is being made about packaging sustainability, seemingly more even than for the products themselves. Packaging seems superfluous to the product in the consumer’s mind making it a larger and easier target than the product. Objective data suggests a complete elimination of packaging would contribute less than 5-10% of the required 50-80% global CO2 reduction. In this informative webinar, we will explore the line of reasoning on both sides including:

• Economic data that suggests that addressing sustainability may have highly negative economic consequences when applied on economy-wide scale
• Arguments that the magnitude of initiatives in packaging and other related energy and sustainability efforts are too small to make a difference
• Are small efforts diverting us from focusing on the large scale changes really required?
• Why strategies like package re-use may be real solutions if truly large reductions in packaging are required