Surviving in today’s economy means understanding the game of business relationships. This webinar will show how to improve your profits and not get caught in some of the traps in which molders may find themselves with their customers. Your company needs to not only survive but also thrive in today’s business environment. This presentation will show you how to reinvent your company’s image in the electronic age and understand the way buyers “negotiate”—so that you won’t lose money. It will show examples of the games buyers play and how to respond to them.