How Poor Design Can Severely Limit Materials, Tooling and Processing Capabilities
The designer is like the quarterback in American Football.
The quarterback is…
- Responsible for the outcome of each individual play
- Ultimate outcome of the game
Even the strongest offence and defense team members cannot make up for the deficiency in the initial play such as throwing an interception.
Similarly, the designer…
Controls the ultimate performance of her/his product
The rest of the members of her/his team - resin supplier, tool maker and molder cannot make up for the deficiencies in the design that severely impact the physical properties of the material, tooling choices, and processing capabilities.
Basic design related failures are often misclassified as material, tooling, processing or even customer abuse issues.
Several real examples will be shown to demonstrate the above.
About the Speaker
Vikram Bhargava is a Fellow of the Society of Plastics Engineers and Past Chairman of its Product Design and Development Division. He retired as the Director of Mechanical Engineering Services at Motorola Solutions in Holtsville, NY heading an international group of professionals. He has over 40 years of experience in product design, development, manufacturing, and management, especially in plastics.
He continues to be an active consultant and trainer in his retirement.
He is a sought-after trainer and has trained thousands of engineers and suppliers in the proper design and manufacturing of plastic parts and assemblies in the US, China, Canada, Taiwan, and India including companies like Google, Nvidia, Motorola and Foxconn.
He is the author of a book on Holistic Product Design published recently by Hanser Publishers, Germany.
He holds 21 US and International patents.
He has successfully led many Six Sigma projects and is a certified Motorola Six Sigma Black Belt and trainer.
Vikram has successfully led various cross functional teams in the US and international supplier selection, continuous improvement, and training.
He has a BSME from Birla Institute of Technology and Science, Pilani, India.