May 1, 2019 at 11:00AM-NOON EDT
Webinar via Zoom
Jeevak Badve brings energy, passion & curiosity to his role as VP of Strategic Growth at Sundberg-Ferar, a full service Product Innovation Studio supporting the Product and Vehicle industries from its Metro Detroit location, since 1934. He helps companies to understand the fundamental role of Industrial Design Thinking: leveraging usefulness, usability, ergonomics & aesthetics as unique and compelling differentiators in your products to aid the sustainable growth of business, and planning for the entire range of use-case scenarios and designing for ideal user experiences. With his unique blend of education and experience in design, engineering and business he is a rallying voice for the alignment and optimal inclusion of end users’ un-met needs, unspoken wants, and unarticulated desires in the core value proposition offered by the products & service portfolio, to generate sought-after shareholder value.
He has 23 years of work experience, 7 years in India (Tata Motors ERC, Tata-Johnson, Voltas M&H) and 16 years in the USA (GM Design Center, ASC and now SF studio).